• Sr. Marketing Data Analyst

    Job Locations US-MI-Detroit
    Requisition ID
    Employee Type
    Full Time-Regular
    Customer Experience / Customer Service
  • Overview

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    In this role within the Customer Experience team, you will be responsible for analyzing the effect of local marketing investments and tactics as it pertains to CRM and other digital web initiatives. Assess customer driven campaign performance, synthesize data, distill findings, develop insights and recommend actionable next steps. This position requires someone with strong analytical and business skills, who can deliver at a tactical level.


    1. Gather data, analyze and provide recommendations on customer campaign performance to optimize ROI by market on monthly basis
    2. Leverage insights to recommend initiatives to improve retention
    3. Maintain any CRM/digital dashboards and real-time reporting capabilities globally and bimonthly
    4. Instruct and educate markets on how to perform control groups and AB testing
    5. Assist in the facilitation of monthly CRM forum meetings
    6. Work with analytical agency to implement customer propensity models
    7. Consolidate campaign performance reports across all international markets and provide monthly reporting & insights to management team
    8. Collaborate with Business Intelligence to maintain customer data platform and campaign history
    9. Work with GM global/ GMF NA CRM/Digital Teams
      • Participate in GM Meeting and identify opportunities for GMFIO
      • Partner with GM Global CRM Analytical team to leverage their capabilities and insights while driving knowledge to GMFIO markets
      • Collaborate with GMF NA teams( Digital/CRM/Analytics) on best practice and other key initiatives


    Education level:

    • Bachelor’s degree (minimum), desirable Business or Statistics
    • Master’s degree (desired)

    Skills & Knowledge:

    • Automotive or financial industry experience
    • Strong analytic, quantitative, and problem solving skills
    • Experience querying and analysing complex data sets
    • High level of accuracy and attention to detail
    • Expert in Microsoft Excel, Access and PowerPoint
    • 1+ years of experience with SAS or R
    • Superior written and oral communication skills

    Please note that some countries have additional requirements (i.e. mobility requirements, language specifications, legal/migratory specifications, etc.) that might not be listed above. If you are applying internally and want to know more about these requirements please contact TalentAcquisition.SupportIO@gmfinancial.com before submitting your application. 


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